1. Describe the product you have chosen.
A universal reusable bottle for soda drinking companies where a consumer can return the bottle from were it was sold for it to be reused in future.
2. Why do you consider it circular?
Millions of bottles are bought every hour, though most of them are recycled, the are just used once before being disposed off. These universal bottles can be reused up to 25 times reducing the plastic use by about 90%.
3. Which principles of CE models are being used?
Looping is the CE principle being used.
4. What are the economic and environmental benefits?
Green house gas emission has been reduced by 47% and even eater consumption after considering washing has been reduced by 45%. The lower price resulting from the reuse of bottle causes a customer return rate of 90%. Logistics are simplified due to a single product variant.
5. Which one of the “5 business-models” does it belong to?
It belongs to waste to wealth model as the universal bottle can be sold to other drink manufactures after it is used.
6. Please add a link to the company’s site.