1. Describe the product you have chosen.
BEAUTYCOUNTER'S Refillable deodorant
2. Why do you consider it circular?
Because it is made from super durable stainless steel, specially designed to stand the test of time. Plus, it uses 54% less plastic in our eco-friendly deodorant refills than in a regular 0% stick pack.
3. Which principles of CE models are being used?
Business model and keep looping
4. What are the economic and environmental benefits?
The small amount of plastic they do use is 98% recycled. It can be used over and over again, so you really can buy once, refill for life
5. Which one of the “5 business-models” does it belong to?
Refill and long lifetime
6. Please add a link to the company’s site.
https://www.beautycounter.com/clean-deo