Circular Economy Case Study: Levi's

Levi’s Wellthread jeans are new sustainable jeans made from organic cotton and Circulose, a material made from worn-out jeans. The product is circular because the jeans are made of recycled material and can be recycled back into new jeans at the end of use. The principle of product design is used because the jeans are durable and fully recyclable. The economic benefits are that the company does not need to buy as much raw material to make the jeans. The environmental benefits include limited waste entering the environment and more environmentally friendly source materials. This product belongs to the waste-to-wealth and long-life business models. https://www.levistrauss.com/2020/07/23/wellthread-renewcell/