1. Describe the product you have chosen.
The product I have chosen is a durable, upcycling backpack made of car parts made by Airpaq.
2. Why do you consider it circular?
Backpacks manufactured by Airpaq can be considered circular because they are 100% made from up cycled car scraps. They are using the ~ 501,658 tons of car scrap produced every year in Germany which ultimately go unused.
3. Which principles of CE models are being used?
High-quality, unused waste from car scrap is used to make durable, aesthetic looking products. Product Design is being used to create new designs from unused resources.
4. What are the economic and environmental benefits?
Upcycling and green fashion is translated to an urban brand. Rejected automotive components and fabrics with minor imperfections (meant to be used as airbags) are processed and hand-sewn to make eco-friendly backpacks. Not only is an unused resource being utilized but an additional income is generated from the high-quality backpack that is made.
5. Which one of the “5 business-models” does it belong to?
This product can be categorized under the “Waste to Wealth” model since an opportunity is being created from up cycled waste.
6. Please add a link to the company’s site.
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